Sales leader. Business owner. Family man.

Kirk
Abegglen.

Good business starts with
good relationships.

I’m an aftermarket sales leader and business owner helping people and brands grow. Family and faith shape how I serve, lead, and treat others.

Explore my work Get to know me

Kirk AbegglenRooted in Rexburg, Idaho.

20 yearsAt Premier Performance

Co-ownerAftermarket Sales Management

5 marketsAcross the aftermarket

01 / My story

A career built from
the ground up.

From conversations on the sales floor to leading teams and building a business.

My experience spans sales, team leadership, and business ownership across the aftermarket.

I spent 20 years at Premier Performance, progressing from Regional Sales Manager to Director of Sales and ultimately Vice President of Sales. During that time, I helped the company grow from approximately $10 million to $180 million in sales and led a team of around 30 people.

After serving as Regional Sales Manager for Powersports at Dynojet Research, I co-founded Aftermarket Sales Management in 2024.

Build & lead

Premier Performance

Two decades of sales, team development, and leadership—from regional sales to VP of Sales.

Broaden the experience

Dynojet Research

Powersports sales and relationships, with a close connection to the performance industry.

Business ownership / 2024–present

Aftermarket Sales Management

Co-owner, helping brands grow through a hands-on sales management approach.

02 / My work

Turning industry experience
into forward motion.

Relationships backed by follow-through

I focus on understanding people, earning their trust, and doing what I say I’ll do. That approach guides my work with manufacturers, distributors, and dealers.

As co-owner of Aftermarket Sales Management, I help organize daily operations through practical systems, clear records, and consistent follow-up.

I work with manufacturers on product training and help salespeople develop professionally. I take pride in putting in the time and staying engaged.

Visit the ASM website

Brand & channel development

Finding opportunities with dealers and distributors, building programs, and helping brands establish a stronger place in the market.

Sales leadership & execution

Bringing structure to outreach, developing priorities, supporting a sales team, and keeping the work moving beyond the initial introduction.

Product training

Helping dealers understand the product, recognize its value, and gain the confidence to recommend it to their customers.

One industry. Many ways to connect.

From injectors to drivetrain products, I work with diesel brands and the shops, dealers, and distributors who bring them to market.

Harley-Davidson Road Glide with an Aftermarket Sales Management emblem — A passion for motorcycles. A connection to the aftermarket.

03 / Beyond business

Family and faith
come first.

My wife, Kassie, and our children and grandchildren are the most important part of my life. Spending time with her and continuing to strengthen our marriage is one of my greatest priorities.

I’m an active member of The Church of Jesus Christ of Latter-day Saints. My faith guides my commitment to honesty, service, and caring for others—at home, at work, and in my community.

I enjoy the outdoors and riding my motorcycle, especially when I can share those experiences with Kassie and family.

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Family

The people who matter most, and the reason to keep perspective through a busy season of life.

Faith & community

Showing up, serving others, and making time for the people and responsibilities close to home.

A passion for the industry

Motorcycles, performance, and the people behind the products. The aftermarket is both my work and a personal interest.

Kirk and Kassie Abegglen outdoors — Family is at the center of it all.

04 / Let’s connect

Let’s start a conversation.

Have a question about the aftermarket, a brand opportunity, or a connection to make? I’d be glad to hear from you.

kirka@asmteam.net

Email me Connect on LinkedIn

KirkAbegglen.

A career built fromthe ground up.